First of all, it is easy...if you know how.
LinkedIn is an online networking business development platform that is perfect for targeting leads, converting clients, and intelligence gathering and building your expert positioning in your chosen specialism, niche, or industry sector.
LinkedIn allows you to connect and network with millions of users. This can be achieved by a number of engagement practices on LinkedIn. Here’s what LinkedIn does best:
- LinkedIn is the top business-to-business networking and business development site
- LinkedIn has over 35 million users in the UK. That is half the UK working population
- LinkedIn is more effective for lead generation than other networking platforms
- 80% of LinkedIn users are decision-makers
- LinkedIn drives more traffic to your website than anything else
- No 1 channel to distribute content
- LinkedIn profiles are searchable by Google; can deliver a page-one ranking
- Learn to leverage LinkedIn and it will produce phenomenal results